# Reference Guide

## Official wording

Brand name:
The Little Green Cart

Facebook page:
The Little Green Cart Plants

Address:
1 Scotter Road, Laughton, DN21 3PT

Primary tagline:
Small Plants. Big Impact.

Secondary tagline:
Growing kindness in our community.

Cause wording:
Supporting dementia research.

Character:
Willow the Golden Gardener.

Promotion framework:
Willow's Weekly Special.

## Free Plant Friday wording

Every Friday, a small selection of plants looking for a new home are placed in a clearly marked box.

Rules:
- One free plant per person.
- Strictly while stocks last.
- Only plants in the marked Free Plant Friday box are free.
- Optional donations support dementia research.

## Willow description

Willow loves following Steve around the garden while he works, then finding a sunny spot where she can sit patiently and supervise proceedings. She is the friendly face of Willow's Weekly Special and Willow's Garden Tips.